Real footage.
Clear. License. Go live. Fast.
The Reals is the creative workspace where brand and agency teams source, clear and license video found anywhere online, and where real people get paid for what they film.
Find me at Web Summit
Alina Blackwood, Founder, The Reals
Book a slot at my stand
Book 15 minutes with me
Connect on LinkedIn
In person or Google Meet · or email alina@thereals.io
Also on the Web Summit app: search Alina Blackwood
From link to licence, in one place.
Every clip in one Workspace.
Social links, stock comps and uploads sit on one board and move from New to Final master, so the whole team sees where every shot stands.
Review a long-list like a reel.
Play through a hundred clips in minutes and mark yes, maybe or no with one key. Clips found online stay watermarked reference files until they're cleared.
Know the risks before the edit.
Every clip carries the creator's AI declaration and is indexed for faces, scenes and brands, with timecodes, so issues are flagged before anything reaches the cut.
Find alternatives for any shot.
Paste links from social, a stock library or anywhere else. Creatives choose, and the pick goes straight to the edit.
Back into your timeline.
Send your XML or EDL and get it back with the approved clips swapped in. Works with Premiere, Avid and Resolve.
Found it online?
We'll clear it.
The Reals is an AI-enabled footage clearance and licensing platform for advertising agencies, in-house brand production teams, and film, TV and digital producers.
Shortlist clips from social media, stock libraries and your own uploads in one shared workspace, then let us handle the rights.
- Spot issues before the editAutomated clip indexing flags likely clearance problems, like brand logos appearing in the background.
- Check provenanceDeepfake and generative-AI screening, plus music rights identification, through specialist detection partners.
- Reach any rights ownerOutreach to private individuals, brand teams, estates, talent and music labels, tracked in one thread, not fifty emails.
- Paperwork, doneRelease forms, usage negotiation and licence fees managed in one place, with a clear record for business affairs.
“Our mission is to make human-made content so easy and fast to clear that you never feel the need to reach for generative AI.”
Alina Blackwood, Founder. 20+ years as a media producer. Building The Reals with footage researchers, agency production teams and product UX strategists.Shape The Reals with us.
We're inviting a small number of agency production teams and in-house brand studios to build the platform with us, using their real briefs.
What you get
- Early access to the full Workspace for your team
- A direct line to the founder, with your workflow built into the product
- Hands-on support from us on your first briefs
- Partner terms agreed with you, and kept when we launch
What we ask
- Run one or more real briefs through The Reals
- A short feedback call each month
- Honest notes on what slows your team down
Your camera roll is your IP.
Hey, I'm Alina, founder of The Reals. Unlike apps that offer you “go viral fast” schemes in exchange for access to your camera roll (the audacity!), we treat your work with respect. We exist to represent human craft, not to feed your pixels to AI models.
You don't need to be an influencer or a media pro. If you love filming life as it happens, your clips belong in The Reals Videotheque. We care about your footage, not your follower count.
- 50% of the licence fee is yoursWe share 50% of the Standard licensing fee with you every time your clip is licensed.
- No exclusivity requiredYour footage stays yours. If a brand ever wants exclusive rights, we ask you first and price it properly.
- Seen by the people who buyYour footage sits alongside major stock library clips in the workspace brand and agency teams use to find real footage.
- Human-made, checked by humansEvery upload is confirmed as human-made and reviewed by our team.
- Bring in your reelsConnect your Instagram and choose which reels to import. They land in My Clips, ready to license.
From your reels to My Clips in a minute.
Sign in with Instagram, pick the reels you want to share, and The Reals indexes them for you. You choose what goes in.
Want to be featured? Email iamoneof@thereals.io
The rights layer for real footage.
Footage found online is used every day in producing films: from pitch and mood films to real campaigns.
Clearing this fragmented content is still manual: researchers, producers and business affairs chasing strangers by email, for weeks. Clips from all sources live as links in spreadsheets or, worse, as ripped, untraceable files in various email chains.
The Reals turns that into one production-friendly workflow. We source, display, collect feedback, index, flag, reach out and license, all in one place. Recurring workspace subscriptions plus clearance services and licence fees, with creators paid 50% of the Standard fee.